Trend Private Labels

Private Label

While globally, significant gains are being made in terms of private label share, the market penetration of private labels varies considerably depending on the region. For example in 2014, according to new product launch data tracked by Innova Market Insights, private label penetration is high in West Europe at 25.4 %, and much lower in Asia at 8.4 %. Brand loyalty in emerging markets is proving to be a challenge for private label development, so consolidation in developed markets is vital, in which innovation plays a pivotal role.

Look out for our Trend Logo @ THAIFEX-World of Food Asia!

Private Label