Economies all over the world have benefited from the franchise model and it is not a secret that franchising is a global success story that offers products and services in more than 300 business categories, including retail products, F&B, lodging, health and educational services, home services as well as IT services.
Hsien Naidu, director of Astreem Consulting, is confident that Asia will continue to welcome new franchise brands and it is good to keep encouraging the cross-pollination of brand diversity across the region. However, the key area of growth, especially in the developing countries, will prove to be a platform where a lot of middle-income individuals will start to fulfil their entrepreneurial dreams.
“Banks in the developing countries look upon franchising as a stable mode of growth and are often willing to fund these investments for the potential franchisees,” she shares. (Source)
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