South East Asia is becoming an important and competitive regional market for Halal products, with a vast consumer market of 225 million Muslims, fast developing Halal food production and progress on Halal certification.
The presence of Halal products within THAIFEX – World of Food Asia has been growing across various segments of the show. More than 50% of our food & beverage exhibitors supplies Halal certified products.
In view of the growing market for Halal products and to make it easier for buyers to source for these products, Halal-certified producers will be presented by ways of:
1) A specially designated Halal product zone in Hall 1.
2) Standees to highlight that Halal products are available at the booth.
3) Products from Halal-certified exhibitors at THAIFEX – World of Food Asia will be showcased prominently outside the hall. Buyers will be able to see all Halal-certified food and beverage products available at one glance.
4) The World of Halal seminar remains a key event at THAIFEX, to address the challenges and key issues of the Halal food industry in this region.
The Global Halal Market
There are 1.6 billion Muslims in over 112 countries (2006), creating substantial marketing opportunities for halal food products. While developed countries are seeing declining populations with shrinking families, Muslim nations are seeing rapid growth and large families. Islam is the second-largest religion in the world (after Christianity) and the fastest-growing. As of 2006, about 25% of the world population was Muslim; this is expected to climb to 30% by 2025.
The global market for halal products is estimated at US$580 billion a year. Global halal trade is approximately US$80 billion or 5% of total trade of agri-food products. In accordance with religious requirements, all Muslims must eat, drink and take medicines that are halal, which is fuelling a large and growing demand for halal products. Considering population growth rates and increasing incomes, it is estimated that in the future, halal food may account for 20% of world trade in food products.
Increasing demand for halal products is being seen in a number of Muslim countries, with strong economic growth fuelling demand. Rising income levels in these key markets have led to higher consumption rates and more opportunities for halal food producers. The largest of these markets are located in South East Asia and West Asia. There is also strong demand for halal products in a number of non-Muslim countries. These markets include India (140 million Muslims), China (40 million Muslims), United States (8 million Muslims), Philippines (6 million Muslims), France (6 million Muslims), Thailand (3.2 million Muslims), Germany (3 million Muslims) and the United Kingdom (1.5 million Muslims).
Today Thailand is the sixth largest halal food exporter in the world. The domestic halal food market in Thailand grows around 20 percent a year. Out of 30,000 food factories in Thailand now, 8,000 are involved in halal food production.
Thailand has encouraged production and export of halal products and foods to Muslim consumers around the world. The current global market value of halal products and foods is around 100 billion dollars a year. There is potential for Thailand to export more halal food products – and have a greater share of the world food market – considering the country’s strengths in the agricultural sector. Thailand is also developing Pattani, one of the southern border provinces, into a halal industrial center.
Apart from food, other products and services with halal certification have also experienced higher growth. For instance, many people from the Middle East have sought healthcare services in Thailand. Tourism and hotel industries have also benefited from the halal growth.